Privacy Policy

Welcome to Pizza Luce. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website luces-pizza.top or interact with our food services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

This Privacy Policy applies to all information collected through our website, as well as any related services, sales, marketing, or events. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. About Us

Pizza Luce is a food service business operating in the United States. We are dedicated to providing high-quality pizza and food services to our customers, both online and in person. For purposes of this Privacy Policy, "we," "us," "our," and "Pizza Luce" refer to the company operating under this name.

2. Applicable Law

As a business operating in the United States, this Privacy Policy is governed by applicable United States federal and state privacy laws, including but not limited to:

• The Federal Trade Commission Act (FTC Act), which governs unfair or deceptive acts or practices in commerce, including those related to data privacy and security.
• The California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), which provide California residents with specific rights regarding their personal information.
• The Children's Online Privacy Protection Act (COPPA), which protects the privacy of children under 13 years of age.
• The CAN-SPAM Act, which governs commercial email communications.
• Other applicable state and federal privacy regulations that may apply to our operations.

We strive to comply with all applicable privacy laws and regulations, and we update our practices as new laws come into effect or existing laws are amended.

3. Information We Collect

We collect different types of information in connection with your use of our website and services. The categories of information we may collect include:

3.1 Personal Information You Provide to Us

We collect personal information that you voluntarily provide to us when you register on our website, place an order, sign up for our newsletter, contact us, or otherwise engage with our services. This may include:

• Identification Data: Full name, username or display name.
• Contact Data: Email address, mailing address, billing address, delivery address, phone number.
• Account Credentials: Passwords and other login credentials (stored in encrypted form).
• Payment Information: Credit card numbers, debit card numbers, billing address, and other financial information necessary to process your payments. Note that payment data is processed through secure third-party payment processors, and we do not store complete payment card numbers on our servers.
• Order Information: Details of food items ordered, special requests, dietary preferences, and order history.
• Communication Data: Messages, feedback, reviews, or any other content you send to us through our website, email, or other communication channels.
• Marketing Preferences: Your preferences for receiving marketing communications from us.

3.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information about your device and your use of our website. This includes:

• Device Information: IP address, device type, operating system, browser type and version, screen resolution, and language settings.
• Usage Data: Pages visited, time spent on pages, links clicked, referring URLs, exit pages, and navigation paths.
• Log Data: Server logs that record your access to and use of our website, including timestamps, requested pages, and error logs.
• Location Data: General geographic location derived from your IP address. If you grant permission, we may collect more precise location data to facilitate delivery services.
• Cookie Data: Information collected through cookies, web beacons, pixel tags, and similar tracking technologies (see our Cookie section below for more details).

3.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social Media Platforms: If you connect your social media account to our website or interact with our social media profiles, we may receive profile information consistent with your privacy settings on those platforms.
• Payment Processors: Information about successful or failed payment transactions from our payment service providers.
• Delivery Partners: Information about delivery status and order fulfillment from our delivery service partners.
• Analytics Providers: Aggregated and anonymized data about website traffic and user behavior from analytics service providers.
• Review Platforms: Publicly available reviews or ratings you may post on third-party review sites about our business.

4. How We Use Your Information

We use the information we collect for various legitimate business purposes. We will only process your personal information where we have a legal basis to do so, including where processing is necessary for the performance of a contract, compliance with a legal obligation, our legitimate business interests, or with your consent.

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including coordinating delivery or pickup.
• Managing your account and providing you with access to our online ordering system.
• Processing payments and sending transaction confirmations and receipts.
• Communicating with you about your orders, including order confirmations, updates, and delivery notifications.
• Responding to your inquiries, complaints, or requests for customer support.
• Providing you with information about our menu, promotions, and services.

4.2 Business Operations and Improvement

• Analyzing usage patterns and trends to improve our website, menu offerings, and overall customer experience.
• Conducting internal research and development to improve our services.
• Monitoring and analyzing the effectiveness of our website and marketing campaigns.
• Identifying and resolving technical issues with our website or services.
• Managing our business operations, including accounting, record-keeping, and reporting.

4.3 Marketing and Communications

• Sending you promotional emails, newsletters, or other marketing communications about our products, services, and special offers, where you have provided consent or where permitted by applicable law.
• Personalizing your experience on our website by displaying content, offers, and recommendations tailored to your preferences and order history.
• Conducting surveys, contests, or promotions, and administering prize fulfillment.
• Retargeting you with relevant advertisements on third-party websites and platforms, based on your interactions with our website.

4.4 Legal Compliance and Safety

• Complying with applicable laws, regulations, and legal obligations.
• Enforcing our Terms of Service and other agreements.
• Protecting the security and integrity of our website and services.
• Detecting, investigating, and preventing fraudulent transactions, abuse, or other illegal activities.
• Responding to lawful requests from public authorities, including law enforcement agencies.

5. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary consideration. However, we may share your information in the following circumstances:

5.1 Service Providers

We engage trusted third-party service providers who assist us in operating our website, conducting our business, or serving you. These service providers have access to your personal information only to the extent necessary to perform their services on our behalf and are contractually required to keep your information confidential and to use it only for the purposes we specify. Our service providers may include:

• Payment Processors: Companies that process credit card and other payment transactions on our behalf.
• Delivery Services: Third-party delivery companies and drivers who fulfill your food delivery orders.
• Cloud Hosting Providers: Companies that provide server infrastructure and website hosting services.
• Analytics Providers: Companies such as Google Analytics that help us understand how users interact with our website.
• Email Service Providers: Companies that assist us in sending transactional and marketing emails.
• Customer Support Tools: Software platforms that enable us to manage and respond to customer inquiries efficiently.
• Marketing Platforms: Advertising technology providers that assist with digital marketing campaigns.

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe that disclosure is necessary or appropriate to:

• Comply with applicable laws, regulations, or legal processes (such as a court order, subpoena, or government request).
• Protect the rights, property, or safety of Pizza Luce, our customers, employees, or the public.
• Detect, prevent, or address fraud, security, or technical issues.
• Enforce our Terms of Service or other agreements.

5.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred to a successor or affiliated entity as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or material changes in how we handle your personal information, and we will give you the opportunity to opt out of having your personal information transferred if applicable law requires it.

5.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so, such as when you participate in a co-branded promotion or third-party loyalty program.

5.5 Aggregated and De-Identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for industry analysis, marketing, research, or other business purposes.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertisements.

6.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They allow the website to recognize your device and remember information about your visit, such as your preferences, login status, and shopping cart contents.

6.2 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the operation of our website and cannot be switched off. They include cookies for session management, shopping cart functionality, and security.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often. We use this data to improve our website's performance.
• Functional Cookies: These cookies allow our website to remember choices you make (such as your username, language, or region) and provide enhanced features.
• Targeting and Advertising Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They may also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

6.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, if you disable cookies, some features of our website may not function properly, and your ability to place orders may be affected. For more information about our use of cookies, please refer to our Cookie Policy available on our website.

7. Data Security

We take the security of your personal information seriously and have implemented appropriate technical and organizational measures to protect it against unauthorized access, disclosure, alteration, or destruction.

7.1 Security Measures

Our security measures include, but are not limited to:

• Encryption: We use industry-standard SSL/TLS encryption to protect data transmitted between your browser and our servers. Sensitive data, including passwords and payment information, is encrypted both in transit and at rest.
• Access Controls: We restrict access to personal information to authorized personnel who need it to perform their job functions. All employees with access to personal data are required to maintain its confidentiality.
• Secure Payment Processing: Payment card data is processed through PCI DSS-compliant payment processors. We do not store complete credit card numbers on our servers.
• Regular Security Assessments: We conduct regular security reviews and vulnerability assessments of our systems and infrastructure.
• Incident Response Plan: We maintain a data breach response plan and will notify affected users and relevant authorities in accordance with applicable law in the event of a security breach.
• Employee Training: Our employees receive regular training on data privacy and security best practices.

7.2 Your Role in Data Security

While we work hard to protect your personal information, no security system is impenetrable. You also play a role in keeping your information safe. We encourage you to:

• Use a strong, unique password for your account and change it regularly.
• Never share your account credentials with anyone.
• Log out of your account when using shared or public computers.
• Notify us immediately at [email protected] if you suspect unauthorized access to your account.

8. Your Privacy Rights

Depending on your location, you may have certain rights with respect to your personal information. We respect these rights and have established processes to honor them.

8.1 Rights Available to All Users

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct inaccurate or incomplete personal information about you.
• Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions required by law or legitimate business interests.
• Right to Opt-Out of Marketing: You can opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.

8.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business or commercial purpose for collecting or selling the information, and the categories of third parties with whom we share the information.
• Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information that we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to direct us not to sell or share your personal information. We do not sell personal information for monetary consideration, but to the extent our use of advertising cookies constitutes "sharing" under the CPRA, you may opt out through our cookie preference settings.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to uses necessary to provide the requested services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, provide you with a different level of service, or suggest that you will receive a different level of service because you exercised your privacy rights.
• Authorized Agent: California residents may designate an authorized agent to submit a privacy request on their behalf. We will require verification that you have authorized the agent to act on your behalf.

8.3 How to Exercise Your Rights

To exercise any of the rights described in this section, please submit a request by:

• Emailing us at: [email protected]
• Visiting our website: luces-pizza.top

We will respond to your request within 45 days of receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing. We may need to verify your identity before processing your request to ensure that we are not disclosing information to unauthorized persons.

8.4 Data Portability

Where technically feasible and required by applicable law, you have the right to receive your personal information in a structured, commonly used, and machine-readable format so that you can transmit it to another organization.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

After the applicable retention period expires, we will securely delete or anonymize your personal information. In some cases, we may retain de-identified or aggregated data that cannot be used to identify you for longer periods for statistical and analytical purposes.

10. Children's Privacy

Our website and food ordering services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect personal information from individuals under the age of 18.

In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect, use, or disclose personal information from children under 13 years of age. If we discover that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete that information from our systems.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected], and we will take prompt action to remove such information from our records.

We encourage parents and guardians to monitor their children's online activities and to educate them about safe internet use practices.

11. International Data Transfers

Pizza Luce is based in the United States, and the information we collect is processed and stored primarily in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

The United States may not have data protection laws as comprehensive as those in your home country. However, we take steps to ensure that appropriate safeguards are in place to protect your personal information when it is transferred internationally. These safeguards may include:

• Using contractual protections with third-party service providers that process data on our behalf.
• Ensuring our service providers are certified under recognized data protection frameworks or comply with applicable international data transfer requirements.
• Implementing appropriate technical and organizational security measures to protect data in transit and at rest.

By using our website and services, you consent to the transfer of your information to the United States and acknowledge that the laws governing the processing of personal information in the United States may differ from those in your jurisdiction.

12. Third-Party Links

Our website may contain links to third-party websites, including social media platforms, delivery service platforms, and partner websites. This Privacy Policy does not apply to those third-party websites, and we are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party websites you visit through links on our website.

We do not endorse or make any representations about third-party websites, and our inclusion of a link to a third-party website does not constitute an endorsement of that site's privacy practices.

13. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for how companies should respond to DNT signals. At this time, our website does not respond to DNT browser signals. However, you can control tracking through your browser's cookie settings and our cookie preference tools.

14. How to File a Complaint

If you believe that we have not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to contact us first so that we can try to resolve the matter.

14.1 Contact Us Directly

If you have concerns about how we handle your personal information, please contact our privacy team at:

We will investigate your complaint and respond within a reasonable timeframe, typically within 30 days of receiving your complaint.

14.2 Filing a Complaint with Regulatory Authorities

If you are not satisfied with our response, or if you believe we are processing your personal information in violation of applicable law, you have the right to file a complaint with the appropriate data protection authority:

• Federal Trade Commission (FTC): If you believe your consumer privacy rights have been violated under federal law, you can file a complaint with the FTC at reportfraud.ftc.gov or by calling 1-877-FTC-HELP (1-877-382-4357).
• California Attorney General (for California Residents): California residents who believe their CCPA/CPRA rights have been violated may file a complaint with the California Attorney General's Office at oag.ca.gov/privacy/ccpa.
• California Privacy Protection Agency (CPPA): California residents may also contact the California Privacy Protection Agency, which is responsible for enforcing the CPRA, at cppa.ca.gov.
• State Attorney General: Residents of other states may contact their state's Attorney General office if they believe their state privacy rights have been violated.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. If we make material changes to this policy, we will notify you by:

• Posting the new Privacy Policy on this page with an updated "Last Updated" date.
• Sending you an email notification if we have your email address on file and the changes are significant.
• Displaying a prominent notice on our website prior to the change becoming effective.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after the posting of a revised Privacy Policy constitutes your acceptance of the changes.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please do not hesitate to contact us. We are committed to addressing your concerns and resolving any privacy-related issues promptly.

We will make every effort to respond to your inquiry within 45 business days. For requests related to your personal data rights (access, deletion, correction, portability), we will provide an initial response within 45 days, and where legally required, we will complete the request or provide reasons for any delay within the timeframes established by applicable law.

Thank you for trusting Pizza Luce with your personal information. We are committed to handling it with the care and respect it deserves.